Schultz is trying to say that after struggling to grow the nation’s largest coffee company in the past, he’s “cracked the code” on a new model to grow shares and store offerings. It just turns out that the new model is an old one: Schultz’s plan is similar in style to the growth path that IBM(IBM) has outlined to distance itselffrom itsroots in hardware and grow in data analytics, consulting and IT services.
(via emergentfutures)